About HAAD Studio
Our Essence / Our Story
HAAD Studio is a premier architecture firm, led by Luis Hernández, dedicated to creating inspired designs that resonate with client vision and commercial viability.
HAAD Studio was founded from a deliberate and honest decision to pursue a more focused professional path. After more than 25 years in architecture, including senior leadership roles within one of Africa's leading architectural practices, Luis Hernández recognised the opportunity to create a studio where design excellence, commercial intelligence and direct client engagement could be fully aligned.
HAAD Studio represents the continuation of a professional journey built on creativity, technical excellence, development knowledge and a commitment to creating meaningful places that deliver lasting value.
Today, the studio brings international experience, strategic design thinking and hands-on leadership to every project, regardless of scale or location.
We specialize in crafting exceptional architectural experiences that blend aesthetic appeal and strategic insight.
Our Leadership
My name is Luis Hernández
Founder and Director of HAAD Studio, Professional Architect, Practice Principal, Studio Head, Architecture and Design Leader with more than 25 years of experience delivering projects throughout Africa, the Middle East and Latin America.
His expertise spans hospitality, mixed-use developments, luxury residential projects, commercial workplaces, airport infrastructure, urban design and master planning. Prior to establishing HAAD Studio, Luis served as Executive Studio Head and Principal at SVA International, where he led design strategy, business development, digital transformation and project delivery across multiple international markets. Luis holds a Bachelor of Architecture from Universidad Piloto de Colombia and completed pre-graduate architectural studies at Carleton University in Canada. He is registered as a Professional Architect in South Africa and Colombia and is accredited by the Green Building Council South Africa.
